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Research on the Implementation Path of Rural E-commerce Poverty Alleviation in Tai'an City Under the Live Streaming Economy

Received: 3 December 2023     Accepted: 15 December 2023     Published: 26 December 2023
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Abstract

The development and growth of the e-commerce live streaming industry will play a positive role in enhancing the city's brand image, promoting the growth and strengthening of advantageous industries. Under the situation of "live streaming sales", rural e-commerce will also be the future development direction. Applying online live streaming to the development of rural e-commerce can promote the application of live streaming e-commerce in the field of poverty alleviation, and advance the pace of agricultural modernization and digital construction. But the sudden rise of live streaming has also exposed issues such as false sales, inadequate logistics services, and a lack of knowledge structure among live streaming salespeople. As an agricultural city, we should take advantage of the trend of live streaming economy, leverage the advantages of traditional well-known agricultural product production areas in Tai'an City, build a poverty alleviation model of "live streaming+e-commerce", improve the quality and supply structure of agricultural products, promote the transformation and upgrading of the agricultural industry, and use live streaming e-commerce to assist in precise poverty alleviation and rural revitalization strategies.

Published in Science Journal of Business and Management (Volume 11, Issue 4)
DOI 10.11648/j.sjbm.20231104.16
Page(s) 190-194
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2023. Published by Science Publishing Group

Keywords

Rural E-commerce, Poverty Alleviation, Live Streaming Economy

References
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  • APA Style

    Gong, C., Lv, D. (2023). Research on the Implementation Path of Rural E-commerce Poverty Alleviation in Tai'an City Under the Live Streaming Economy. Science Journal of Business and Management, 11(4), 190-194. https://doi.org/10.11648/j.sjbm.20231104.16

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    ACS Style

    Gong, C.; Lv, D. Research on the Implementation Path of Rural E-commerce Poverty Alleviation in Tai'an City Under the Live Streaming Economy. Sci. J. Bus. Manag. 2023, 11(4), 190-194. doi: 10.11648/j.sjbm.20231104.16

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    AMA Style

    Gong C, Lv D. Research on the Implementation Path of Rural E-commerce Poverty Alleviation in Tai'an City Under the Live Streaming Economy. Sci J Bus Manag. 2023;11(4):190-194. doi: 10.11648/j.sjbm.20231104.16

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  • @article{10.11648/j.sjbm.20231104.16,
      author = {Chongyi Gong and Dongqin Lv},
      title = {Research on the Implementation Path of Rural E-commerce Poverty Alleviation in Tai'an City Under the Live Streaming Economy},
      journal = {Science Journal of Business and Management},
      volume = {11},
      number = {4},
      pages = {190-194},
      doi = {10.11648/j.sjbm.20231104.16},
      url = {https://doi.org/10.11648/j.sjbm.20231104.16},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.20231104.16},
      abstract = {The development and growth of the e-commerce live streaming industry will play a positive role in enhancing the city's brand image, promoting the growth and strengthening of advantageous industries. Under the situation of "live streaming sales", rural e-commerce will also be the future development direction. Applying online live streaming to the development of rural e-commerce can promote the application of live streaming e-commerce in the field of poverty alleviation, and advance the pace of agricultural modernization and digital construction. But the sudden rise of live streaming has also exposed issues such as false sales, inadequate logistics services, and a lack of knowledge structure among live streaming salespeople. As an agricultural city, we should take advantage of the trend of live streaming economy, leverage the advantages of traditional well-known agricultural product production areas in Tai'an City, build a poverty alleviation model of "live streaming+e-commerce", improve the quality and supply structure of agricultural products, promote the transformation and upgrading of the agricultural industry, and use live streaming e-commerce to assist in precise poverty alleviation and rural revitalization strategies.
    },
     year = {2023}
    }
    

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    T1  - Research on the Implementation Path of Rural E-commerce Poverty Alleviation in Tai'an City Under the Live Streaming Economy
    AU  - Chongyi Gong
    AU  - Dongqin Lv
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    PY  - 2023
    N1  - https://doi.org/10.11648/j.sjbm.20231104.16
    DO  - 10.11648/j.sjbm.20231104.16
    T2  - Science Journal of Business and Management
    JF  - Science Journal of Business and Management
    JO  - Science Journal of Business and Management
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    EP  - 194
    PB  - Science Publishing Group
    SN  - 2331-0634
    UR  - https://doi.org/10.11648/j.sjbm.20231104.16
    AB  - The development and growth of the e-commerce live streaming industry will play a positive role in enhancing the city's brand image, promoting the growth and strengthening of advantageous industries. Under the situation of "live streaming sales", rural e-commerce will also be the future development direction. Applying online live streaming to the development of rural e-commerce can promote the application of live streaming e-commerce in the field of poverty alleviation, and advance the pace of agricultural modernization and digital construction. But the sudden rise of live streaming has also exposed issues such as false sales, inadequate logistics services, and a lack of knowledge structure among live streaming salespeople. As an agricultural city, we should take advantage of the trend of live streaming economy, leverage the advantages of traditional well-known agricultural product production areas in Tai'an City, build a poverty alleviation model of "live streaming+e-commerce", improve the quality and supply structure of agricultural products, promote the transformation and upgrading of the agricultural industry, and use live streaming e-commerce to assist in precise poverty alleviation and rural revitalization strategies.
    
    VL  - 11
    IS  - 4
    ER  - 

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Author Information
  • School of Economics and Management, Taishan University, Tai’an, China

  • School of Economics and Management, Taishan University, Tai’an, China

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